Specialised Consultancy

Specialised Management Consultancy Services for the Construction Industry

Consultancy services for Construction - Marketing WorksOur services include a wide range of essential mentoring and support activities, research and tools that help our clients to fast forward on priority issues.

>  Bid Support Services to address specific areas where improvement is sought    (tender interview coaching, reviews for ‘must-win’ bids and approaches that drive more effective bid selection, for example)

>  An interim role within a client’s organisation to revitalise approaches

>  Studies that give an objective view of organisations’ most valued clients’ future plans and perceptions

>  Digitisation of work winning provides opportunities for leaders to improve management decisions, enhance processes, develop and use new products and services and challenge traditional business winning models.

In 2014, in association with Professor Will Hughes of the University of Reading, Winning business.solutions updated our 2003 research assessing how bid cost investment affects work winning within the construction industry.

“Philip Collard’s credibility and good rapport with our people, combined with MarketingWorks’ significant capability and support, achieved the results we desired and we continue to improve all the while,”

Managing Partner, Cundall


Bid Support Services

MarketingWorks Consultancy Services for the Construction Industry

We have also helped many organisations to optimise their work winning operations’ strengths and eliminate the weaknesses through mentoring and supporting teams and individuals at all levels of the business.

Bid Cost research

The data for this industry study was collected by reference to actual projects and was analysed to discover what can be learnt, not only in the cost of bidding for work, but also how differing behaviours and approaches have influenced whether a company wins or loses the bid.

In addition to providing some interesting indications on how and why a bid is successful, the survey also highlights that many companies fail to capture bid cost information and to fully evaluate their own specific market and processes. This has a real and clear impact on the profitability of the company and is an issue that the industry could greatly profit from, if addressed.

We have presented the findings to various organisations, so if you are interested in knowing more, please contact us.

Advice for Embracing the Digital Evolution

New digital tools present new opportunities to capture and process “big data” for business leaders seeking to embrace digital insights on the cost of winning work, which can be as much as 20% of operational turnover.
This critical information is often very hard to find so we work with our clients to identify, capture and analyse key data from within a sea of data to help provide real-time insights on their work winning and pre-construction activities. This enables them to make real-time operational decisions that positively affect the work winning performance of their business.

We believe that, when harnessed correctly, this new technology has the power to create very efficient behaviours and approaches.

Our solutions extend over a broad range of areas, from change management projects to integrated market-led digital solutions that enable us to manage large-scale programmes. We work with our clients to translate how digital technologies can transform their work winning approaches by developing strategies, providing valuable insight, designing fit-for-purpose SaaS (Software as a Service) IT systems through to developing aligned work winning processes and governance.

Client Insight – Relationship Study

In an increasingly competitive and client-focused world, organisations must understand how they can continually add value to their strategically important clients’ businesses, as well as delivering cost-effective solutions.
Building sustainable relationships with your key clients depends on knowing what they really think and what is important to them.

The Client Relationship Study is designed to deliver an objective view of the future plans and priorities of organisations’ clients and uncovers their perception and view of its future role, elicited through discussions with a range of contacts within a strategically valuable client.

Our approach to client research gives a highly insightful and independent perspective on valued clients and our analysis and recommendations provide the basis for specific tactical actions that will enable relationships and service delivery to immediately see improvement.

“This study has provided first class feedback from our key clients and the extensive and insightful analysis by MarketingWorks, with their recommendations, has given us a powerful foundation on which we are building our plans for the future.”

Director of Global Strategy, MWH Global, Inc.

Case studies

Revitalising Win Work culture with Cundall

Gaining valuable insight from water industry framework clients