Digitisation of work winning enhances processes to inform management decisions and challenge traditional business winning models
We are adding a unique facet to the ways we help our clients to increase operational margins and profitability, giving leaders the tools they need to more effectively manage and drive continuous work winning improvements, and practitioners the tools to help them to deliver the improvements.
MarketingWorks is a co-founder of myConsole, a digital collaboration tool that empowers business development teams to change the way they win work. Our new software was developed as a result of working closely with our clients and understanding their challenges when operating with diverse IT support solutions and reporting requirements.
To become more efficient and effective in work winning, there needs to be integration. Our software provides that integrated approach, underpinned by a dynamic solution where information and guidance is offered at the points in the process where it is needed, and metrics are collated and reported to allow for black box learning.
New digital tools present new opportunities to capture and process “big data” for business leaders seeking to embrace digital insights on the cost of winning work, which can be as much as 20% of operational turnover.
This critical information is often very hard to find so we work with our clients to identify, capture and analyse key data (from within a sea of data) to help provide real-time insights on their work winning and pre-construction activities. This enables them to make timely operational decisions that positively affect the work winning performance of their business.
We believe that, when harnessed correctly, this new technology has the power to create very efficient behaviours and approaches.
Our solutions extend over a broad range of areas, from change management projects to integrated market-led digital solutions that enable us to manage large-scale programmes. We work with our clients to translate how digital technologies can transform their work winning approaches by developing strategies, providing valuable insight, designing fit-for-purpose SaaS IT systems through to developing aligned work winning processes and governance.